WhatsApp broadcast rules and limits
Meta limits how many different customers can be reached with templates per 24 hours, and requires recipients’ consent.
Free plan: 1 WhatsApp number, 1 agent, 500 contacts. On Android and the web.
The steps
Collect consent
Send broadcasts only to contacts who agreed to receive them, and keep the proof.
Choose the recipients
Filter contacts by label, then pick a template Meta has approved.
Watch the daily limit
A new number starts at 250 customers per 24 hours and rises in steps. Nexus shows today’s remaining limit.
Honour requests to stop
A contact who asks to stop is left out of later broadcasts. The rest of the queue is held until the next day, not failed.
Features used
Broadcast to opted-in customers
Send template messages to contacts who agreed to receive them, chosen by label. See how many were sent, read and replied.
Sales pipeline
Follow each lead from asking, to negotiating, to buying. Set follow-up dates so nobody slips through.
Customer contacts (CRM)
Each customer has a card: chat history, labels, notes and where the contact came from. Import from CSV or Excel, export any time.
Quick replies and templates
Save the answers you use often, and official message templates for reaching customers outside the 24-hour window.
Questions and answers
WhatsApp guides for business
Connect WhatsApp
Connect your business WhatsApp number to Nexus through Meta’s official window, then answer every chat from one inbox shared with your team.
Pay message fees at Meta
WhatsApp message fees are paid straight to Meta, not to Nexus. Here is how to attach a payment method so template messages can be sent.
Message templates
Write a message template in Nexus, submit it to Meta, and use it to reach customers outside the 24-hour window.
Start answering every chat today
Create a free account, connect your business WhatsApp number and reply to customers from one inbox.